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Sweet HD Festival
Sweet
HD Festival harnesses the industry’s
need for an interactive platform, with its
target on the creative impact of the new technology.
As
the 2004 Festival was the first of its kind
Europe-wide, the emphasis was on involvement,
and many of the issues it dealt with were
designed to be wide-reaching and unassuming.
This year, the emphasis will be on challenge
and innovation. Some of the areas the Festival
intends to highlight are:
Screenings
At the heart of the Festival lies our dedication
to profile a range of innovative and challenging
work, captured and screened in HD. This year,
we will be seeking submissions from wider
afield, across Europe, and doing our utmost
to encourage new filmmakers with something
to say to come and exchange wares with their
more seasoned colleagues.
Panel
discussions and Demonstrations
New opportunities are arising for hands on
experience of the latest technology. Resolve
unanswered issues, express your needs and
let your opinion make a difference.
Is
there a sound-system to match for the ear
what the eye experiences?
HD is a milestone in picture quality. But
that is only one element of the cinema experience.
What are filmmakers striving for, what will
exhibitors provide, and how long will it take
to get where we want to go? Sweet HD hopes
to boast its own very impressive sound setup
this year – watch this space.
The
Sony HDVCam – innovation or exploitation?
Have Sony struck on something that is an aid
to filmmakers, that will last for years to
come as a tool for crossing the amateur and
professional divide, or is it just an opportunity
for the corporation to make a few bob from
the right niche at the right time?
Make-over
for make-up
It’s not just the lights and cameras
that need rethinking on an HD location but
all aspects of the visual design.
Tomorrow’s
Distribution
The debate on Film/HD is becoming a little
tired. The debate on distribution and exhibition
is, however, about to explode. With cinema
audiences increasing steadily in the UK, the
advent of digital screens and prevalence of
digitisation in the home may change how we
watch movies in the years to come. Will we
be able to watch the opening night of a blockbuster
in our living room, on a screen the size of
the wall, as it also plays in LA? Will we
be able to browse trailers on our mobiles,
choose a movie, and send a text to start the
screening at home? As well as panel events
and demonstrations, Sweet HD will be dabbling
in a little of this itself…
HDTV
– so?
When, how much, 1080 or 720, progressive or
interlaced, and does anyone care? Sweet HD
will be offering the public a chance to experience
what HDTV can do, and asking for their views…
Who
high jacked the Telecoms highway?
How long will the UK public have to wait before
they can watch HD footage in real-time over
the internet? Why is Broadband more expensive
in the UK that anywhere else in Europe? Who
are the players with influence?
Who
needs more choice?
As opportunities for distribution and exhibition
increase, where will the content come from?
Isn’t Big Brother an argument for restriction
of digitised distribution? What can we expect
to see on our phones and watches in the years
to come?
Resolving
Resolution
2K, 4K – can anyone really tell?
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